Stretch Philosophy

All expressions are held as opinions and all opinions are seen to be driven by self-interest. Direct or indirect, opinions are asserted expressions of agendas.

Stretch uses a system of thought to make sense of opinion. It encourages people to be aware of what they feel relative to what they think in order to find more secure points of reference in the transfer of meaning by the expression of an opinion.

This is brought into effect by visualising a framework that determines specific definitions of emotional experience, intellectual interaction, social consequence, physical manifestation and holds a stable and relatively simple definition of the spiritual component of communication.

Stretch has identified a language to understand how branding can be used to increase the quality of communication. This language is the vehicle of inspiration and is itself continually flexing towards a supple, powerful and optimal form of expression.