Brands are treated as people; people are treated as brands and brands are handled as opinions. Stretch uses opinion to leverage communication to access inspiration.
Creativity is the natural consequence of inspiration and this leads to the strengthening of relationships by increasing the quality of communication between people.
When the Stretch framework is sufficiently internalised, people assume an 'I believe' stance when expressing their opinions. This is achieved by working through thoughts and feelings and establishing how these determine intellectual and emotional relationships relative to social currency. In this context it is possible to guide brands into inspiration-yielding environments.