Stretch Culture

Stretch looks at how real and how inspired brands are. This is done by measuring the physical, social, emotional, intellectual and spiritual reality of brands. Opinion is used as the starting point to measure the value in each of these areas.

People are encouraged to be aware of the orientation of their opinions. This enables decision-makers to pool the most inspired expressions by ensuring the collective opinion is on track to finding the most creative solutions.

Internalising the Stretch Framework establishes a language that enables people to grasp what it means to be inspired. This framework forms the basis of the relationships between brands in Stretch Culture and enables them to interact in an inspired way.