Opinion-Centred Consulting is founded on a conceptual framework used to understand the importance of subjectivity and to identify the limits of objectivity in finding inspired creative solutions for brands. It proposes that opinions be treated as the starting point for determining value. By subscribing to Opinion-Centred Consulting, Stretch is able to maximise the creative process.
Stretch is a culture driven by a philosophy geared towards harnessing creativity by opening spaces to inspiration. Inspiration is the measure for value and Stretch has devised a language to identify how inspired brands are.